Insights & ideas
Practical thinking on earned media, visibility and building a reputation that compounds.
June 22, 2026
What Does PR Cost in 2026? A Founder's Guide
A clear breakdown of what PR actually costs for founders and leaders in 2026, what drives the price, and how to tell whether it's worth it for your stage.
Read →June 20, 2026
How to Get an Op-Ed Published (and Why Founders Should)
A practical guide to landing a bylined op-ed in a credible outlet: finding your angle, pitching editors, and turning one article into lasting authority.
Read →June 18, 2026
PR vs Advertising: Where Should Founders Spend?
Advertising buys attention; PR earns trust. Here's how earned media and paid media really differ, when each makes sense, and why press coverage keeps working long after the spend stops.
Read →June 17, 2026
Media Training: How to Survive (and Own) Your First Big Interview
First time on camera or mic? Here's how to prepare for a major interview so you come across composed, clear, and in control of your message.
Read →June 12, 2026
How to Build Authority as a Thought Leader
Authority isn't given, it's built. A practical look at how founders become the name people already know, and why visibility beats being the best-kept secret.
Read →June 10, 2026
How to Get Booked on Podcasts as a Founder
A practical guide to landing podcast interviews that build credibility: how to find the right shows, pitch an angle hosts actually want, and turn one booking into lasting visibility.
Read →June 8, 2026
When Is the Right Time to Hire a PR Firm?
Most founders wait too long or jump in too early. Here's how to tell whether you're actually ready for PR, and what to have in place first.
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